GLAMCULT | TRINHBECX
THE COLLECTION OF TRINHBECX "The current image of denims is associated with lumberjacks, urban cool, frays, traditional work wear, washing and especially the color indigo blue. Instead of using these aspect as we already know, we used these elements to play with. Our aim is to create a refreshing image without losing the most important associations of denim: youth, freedom, rebellion and sex appeal. Instead of questioning ourselves: 'What is denim?', we asked ourselves: 'What can denim be?' Playing with the flexibility of the denim fabric and the whole denim identity is significant for our approach. Denim is not only the color indigo blue, but also an unwashed sturdy twill which served as the basic fabric for work wear back in the day. We started our 'denim odyssey by taking existing features and exaggerated and redefined them. A space travel to a new world, UFO abduction, cows, functionality and absurdity are element that we combine in a playful way to archive our own denim code." muah by DANINE ZWETS represented by angeliquehoornmanagement.